Yesterday, ZoomInfo announced it will buy sales intelligence tool Chorus.AI for $575 million. ZoomInfo started as a data company but now is also an application company. By narrowing their focus, they were able to maintain the highest quality data. They started in a niche market by collecting information on IT decision makers. Quality was ZoomInfo’s differentiator - they promised to deliver data that is 95% accurate.
ZoomInfo first focused on high quality, but a small amount of data.Īt ZoomInfo’s start, there were a lot of companies selling contact information for B2B leads.
When it works, they gladly pay for it because it will make their sales process easier. Customers instantly know the value that they're going to be able to get with the data. How? ZoomInfo provides salespeople with high quality contact information for their prospects. ZoomInfo sales cycle is less than 30 days. ZoomInfo’s value proposition is super simple. Here are some highlights from my conversation with Henry Schuck. I was super excited to dive into and share what made ZoomInfo so successful. It’s a fantastic product, and it’s one of the only billion dollar data companies that have been created in the last 20 years. Our conversation is available everywhere ( Apple Podcasts, Spotify, YouTube, etc.). New podcast with Henry Schuck, CEO of ZoomInfo (NASDAQ:ZI).
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